OUR HISTORY

WHY US?

Since PÜR’s inception in 2002, we have redefined clean beauty with one mission in mind — to offer PÜR Beauty's multi-tasking beauty solutions that support — never compromise — your lifestyle. 
About Us Page - Variety of Cosmetics Products

Our Story
Motivated by the concept of multi-tasking, mineral-based beauty solutions, PÜR's innovative line has expanded into a full spectrum product mix of efficacious complexion and color makeup products and transformative skincare solutions.

PÜR, a subsidiary of the Astral Health & Beauty franchise, believes that innovative, skincare-infused products are the only way to go. Each carefully created makeup and skincare product is designed to accentuate your natural-born beauty by blurring the look of skin imperfections and correcting the skin’s overall appearance using clinically proven technology.
PUR Performance
ETHICAL HISTORY

PÜR PERFORMANCE

You can breathe easy knowing that we formulate cruelty-free products that never contain parabens, gluten, talc, petrolatum, mineral oil, or SLS. At PÜR, we’ve done the research to create the best makeup, makeup brushes, cosmetic tools, and skincare products that are never tested on animals and are always cruelty-free.
About Us Page Bottom Banner - To Female Faces

ALWAYS CRUELTY-FREE
ALWAYS PÜR
We constantly strive for better sustainability practices, which is
why we've recently transitioned
to recyclable packaging.

About Us Page Bottom Banner - To Female Faces

ALWAYS CRUELTY-FREE
ALWAYS PÜR
We constantly strive for better sustainability practices, which is
why we've recently transitioned
to recyclable packaging.